Android Pay and Samsung Pay naturally capture a share of the mobile payments market – but, perhaps more significantly, are the US retailers entering the arena with offers of their own mobile payment services made available exclusively to their customers. A survey of Apple Pay users by PYMNTS – in partnership with InfoScout – reveal a number of reasons for such a slump, the top 2 of which being that people either simply “forget” to use the service (21%), or “lacked certainty about whether or not the store accepted the payment method” (16%).Īnd there are other factors at play, too – not least in the fact that Apple Pay now faces a host of emerging competitors. Stats released at Innovation Project 2016 reveal that repeat usage of Apple Pay have been going down since March 2015.

However, despite the fact that the number of people installing Apple Pay and using it at least once was the highest it’s ever been in 2016, repeat usage has dropped significantly. The question is, however, who’s winning the war?Īpple Pay is the digital wallet that has been in the US market for the longest time. There’s no question 2016 will be a pivotal year as digital wallets gain more widespread acceptance.”Ĭonsumers are clearly becoming more comfortable with making in-store mobile payments, with forecasted figures set only to increase in the coming years. “Tech-savvy shoppers are increasingly demanding seamless, omnichannel retail experiences and looking for solutions that deliver this. “Digital wallets are quickly becoming mainstream,” said Leslie McNamara, Managing Director of Partner Management, Citi Retail Services, in a statement early last year. Samsung Pay also appeared in the same year, thus completing the trio that gave rise to the digital wallet wars that proliferated in 2016. Indeed, it was little under a year later that Google’s answer to Apple Pay emerged with Android Pay in September 2015. Ever since the launch of Apple Pay in October 2014, the pressure has been on high street merchants to adopt support for digital wallets.

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